Get connected to get ahead

The results are in. Almost 40% of people have secured a job through networking, according to a 2024 survey. In today's competitive job market, making the right connection counts. Leveraging your professional networks can increase your chances of landing your next role. But how do you get it right? In this guide, we'll cover everything you need to know, plus some crucial tips for networking to get you started. 

Why is building your network so important?

As the old saying goes, "It's not what you know, it's who you know." If you're known, liked, and trusted, it's easy for someone to remember you and flag up opportunities that might be a good fit. And if you find a role you'd like to pursue, a recommendation from someone in your network can go a long way to getting your foot in the door.

With that in mind, it's important to network with the right people. Getting your face out there is a sure-fire way to increase your odds of landing a job. 

Where should you network?

Now that you understand why networking matters, let's talk about where to get started. Whether you prefer to connect online or in person, there are plenty of ways to expand your network:

Social media

There are so many social media sites to choose from these days. In terms of networking, the one where you spend the most time is likely to be the most fruitful in terms of networking.

Some best tips for social networking, besides constantly adding new connections as you meet them, include posting regularly and engaging with other users' posts in order to keep your name at the top of their minds. You can follow companies as well as individuals, so you hear of any new vacancies, company news, and industry updates as soon as they happen.

LinkedIn

LinkedIn should be your first port of call when you think of networking. Start by updating your LinkedIn profile. Optimise your header and make sure your profile gives recruiters a comprehensive overview of your skills, experience, and value. Also check your privacy settings, to ensure your profile is visible to the right people.

Then start posting, connecting, and interacting. You could even start sending personalised connection requests to professionals already working at your target companies, or in your target roles, to ask for career advice and make new connections.

X (formerly Twitter)

Don't overlook X (i.e. Twitter) when you're networking online ‒ it can be a great place to stay informed. Just like LinkedIn, once you clean up your profile to make sure you're presenting a professional image, you can start following companies you're interested in. You may hear about new vacancies this way. Just as importantly, you'll have their latest news and updates so that, come interview time, you can show you've done your research.

You can also follow job boards and other professionals. Don't forget to post some tweets yourself, too, to get your name out there and demonstrate your insight and professional interests. 

Networking events

From local events to large industry conferences and even online gatherings, networking events are the traditional (and traditionally feared!) way of expanding your network. However, signing up for every event and throwing around business cards isn't the most effective way to go.

Among the top tips for networking events include selecting your events carefully, to ensure that they align with your requirements. You can engage online with delegates and event hashtags before the event to start getting involved. Then prepare to connect onsite with a strong elevator pitch for the big day, with the aim of building relationships, rather than immediately securing a new job.

Whilst volunteering

Grow your existing network ‒ whilst also giving back to the community and plugging career gaps ‒ through volunteering. You'll have the chance to make strong connections with other volunteers and to interact with the organisation's executives. It may even lead to paid work further down the line.

Who should you network with?

You know where to look for connections, but who should you network with in the first place? Different types of people can offer you different kinds of support in your career, so it's wise to keep your network vast.

Industry peers

When you first think of networking, you think of networking with other people in your industry ‒ and rightly so. They could eventually connect you with the professionals who can help advance your career. Additionally, they can teach you along the way.

You're most likely to find these people at industry-specific conferences or in online groups dedicated to your field.

Your co-workers

Your colleagues are right there with you all day, every day. They may not seem the obvious choice to tap for a new job, but seeking mentors and showing your willingness to develop your career highlight your commitment to professional growth. If new opportunities arise within the company, you'll be streaks ahead – and if they don't, you'll be the person your co-workers recommend to their own connections.

Family and friends

When it comes to tips for networking, you might want to start at home. Your family and friends will naturally want to help you in any way they can – but if they don't know you're open to new opportunities, it may not occur to them to mention any vacancies they hear of. One of the best ways to find a new job is to tell friends and family that you're looking!

What are the different networking styles, anyway?

There's no definitive right way to network ‒ you just need to find the methods that work for you. Whereas introverts may prefer online networking, extroverts may have more success at events. 

Different techniques work for different people, so do what works best for you. Your confidence will be your greatest asset, so put yourself in a position to succeed. Don't try to be someone else. Instead, focus on being authentic and honest. 

Expert-backed tips for networking

By this point, you may be feeling ready to get out there and meet people. However, before you do so, you need some final tips for networking. 

Here are a few helpful networking tips for beginners and experienced professionals alike: 

  • Be open, not desperate. Don't ask directly for a job, but rather let connections know that you're open to new opportunities in particular industries or roles.

  • Always add some value. Give more than you take. Networking doesn't work if only one person gets value from it, so look for ways to help others too.

  • Dedicate time to this activity. Networking is not a one-shot thing; it's for the long term. Aim to network regularly for maximum benefit. One of the best tips for networking is to regularly dedicate the time you need for this activity. 

  • Hone your personal brand. Develop and maintain a personal online brand to ensure you're memorable. This takes time and energy. However, when you get it right, you'll find that it's extremely worth it. 

  • Stay in touch. Follow up with new connections in whichever way you feel comfortable. Reaching out to the people that you meet is important. Figure out which way works for you and stick with it. 

Network to get ahead

Whether you're looking for a new role or simply trying to set yourself up for career success, it's worth stepping out of your comfort zone. Expanding and accessing your network is one of the most efficient ways that you can get ahead at any stage of your career. Remember the tips for networking we've shared here, take a deep breath, and start connecting!

Networking can help you to land a job, but you'll still need a standout CV. See how yours stacks up with a free CV review.

This article was originally written by Jen David and has been updated by Charlotte Grainger.

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